Mediterranean forests abound with wild food products (WFP) with
unique and exclusive properties. A significant proportion of the people living
in this region harvest and consume WFP, yet the full commercial potential of these products has not been unlocked. As demand for WFP continues to grow,
aspects such as local production, sustainability and social value added attract more and more attention from conscientious consumers.

In this respect, WFP can make significant contributions to smart, inclusive
bio-based economies and to development of the rural Mediterranean
region, provided they are addressed in a sensible manner. This means
ensuring that: (a) the definition, classification and regulation of these products
is improved; (b) innovative solutions for quality, safety and sustainability
are verified and upscaled; (c) marketing strategies that are conscious of the
environment, social and governance (ESG) issues are promoted; (d) integrative
organizational structures and business models are developed.

Rovira, M., Piqué, M., Bonet, J.A., Vidale, E., Andrighetto, N., Pettenella, D., Japelj, A., Conceição, I., Amaral Paulo, J., Marques, S., Borges, J., Taghouti, I., Khalfaoui, M., Touhami, I.

2023

CTFC